Okay so I came across to anti-smoking ads that really caught my eye and I'm having a difficult time choosing one so please let me know which one is more better!
Purpose: The purpose of this as is to show that children of parents who smoke are most luckily to die earlier because of the choice their parents make. It shows that smoking can cause the death of their children faster than anything else. Also it proves that if parents smoke they are
Audience: The audience for this ad particularly is meant for parents who smoke that have children.
Genre: This genre of this ad is anti-smoking. It is very similar to other anti-smoking ads it proves their point that smoking can kill anyone in its path.
Tone: The tone of this ad is very serious and sad. Just the text itself explains that “Children of parents who smoke, get to heaven earlier.” The tine is a wakeup call for smoking parents. The dark background shows that the child is an angel in heaven due to the halo above the child’s head. What’s catchy about this ad is that the halo is from the cigarette smoke and shows that, that is what got the child there in the first place. I think the advertisers chose this tone for this particular product because it shows parents that they are risking the lives of their children just because of a choice they make.
Purpose: The purpose of this ad is to show that guns are not killing people; people are killing themselves by smoking. It shows that one cigarette can ruin your whole life and kill you faster than a bullet itself.
Audience: This ad is meant for anyone that smokes. There are no people included in the ad so it shows that there is no specific age group.
Genre: This genre of this ad is anti-smoking. It is very similar to other anti-smoking ads it proves their point that smoking can kill. Also that people are killing themselves instead because of the choices they make.
Tone: The tone of this ad is very serious. The dark background shows that the gun is on the table loaded with cigarettes which are supposed to be bullets. As the gun lays there you can see that it has been fired due to the smoke coming out and the cigarette laying there. It shows that a life was taken and there's more lives at risk. I think the advertisers chose this tone for this particular product because it shows how deadly smoking can be.